[Nguyễn Kim] Marketing Director

  • Hết hạn trong 89 ngày nữa
  • Mức lương Thỏa thuận
Mô tả công việc

1. Define brand building & seasonal promotion strategies and corresponding execution plans for Nguyen Kim

· Develop brand equity, brand identity, standardize visual identity across retail channels

· Build up base brand building & seasonal campaigns, together with clear, measurable KPIs across NK retail channels.

· Standardize customer services and tracking, monitoring methods for offline stores

· Lead NK brand partnership with local partners, financial service partners and suppliers to bring more benefit for NK customers and bring new customer to NK

· Build 1 customer data base across offline & online and corresponding CRM programs.

· Manage centralized marketing budget and define cascading choices of investment

2. Develop NK marketing capability- including internal NK team & agency network

· Recruit and coach NK MKT team (base brand, campaign, media, design, partnership, financial services, CRM) to grow capability.

· Recruit & qualify agencies to deliver NK brand needs (for example: creative agency, integrated marketing agencies, social engagement agency, media agencies, viral production agency)

3. Lead business analysis:

· Lead market surveys, market studies to support brand strategy development

· Lead business/campaign performance analysis to intervene issues and leverage opportunities

4. Lead media planning, especially digital media optimization:

· Develop NK media network (offline & online) to expose brand messages across retail channels

· Plan & deliver core digital media KPIs by channels (sessions, conversion rate, CIR%)

· Run regular digital media analysis to define opportunity areas and collaborate with Online Merchandising team/Ecommerce Director to drive page views, conversion rate for categories that matter.

Yêu cầu công việc

Knowledges

· Knowledge on the market, retail industry in Vietnam and / or Asia region.

· Knowledge on Marketing for both technicals & practices (concepts, tools, trends, technologies,…). Previous experience on Electronics categories is a Plus.

· Rich experience in digital marketing/ecommerce platform

Education: At least University degree in Marketing or Business Management

Career background: Senior account manager or account director from creative agency/integrated marketing agency is PLUS (i.e: Leo Burnet, Isobar, Climax, etc)

Experience: At least 7 years in marketing management position. Strong leadership and consensus building skills; marketing management and strategic planning experience, a proven track record in developing and delivering success for base business/brand campaigns across online & offline channels

Attitude: good listener, positive thinking, result-oriented, proactive, entrepreneurial

Language: Fluent in English and Vietnamese

Computers skills: Office applications

Technical skills

· Strategic thinking

· Data-based mind set and strong critical thinking skills

· Rich agency network in Vietnam

· Discipline to plan and organize and follow up a project

· Organizing and managing a team of diversity

Behavioural skills

· Proactive, own strong entrepreneurial spirit to make things happen on his/her business.

· Good communication and training skills. Have clear vision to lead, influence and motivate people

· Able to deal with ambiguity, frequent changes in business and can work under high pressure.

Quyền lợi được hưởng

- Extra assurance (Bao Viet) for self and family

- Laptop provide by company

- Telephone allowance

- Company trip

- Other benefits follow company regulation

Địa điểm làm việc

163 Phan Đăng Lưu, Phú Nhuận (Hồ Chí Minh)

Ngành nghề
Tính chất công việc

Toàn thời gian

Yêu cầu về bằng cấp (tối thiểu)

Đại Học

Yêu cầu kinh nghiệm

5 - 8 năm

Yêu cầu ngôn ngữ
Tiếng Anh Tiếng Anh Tiếng Việt Tiếng Việt

163 Phan Đăng Lưu, Phú Nhuận

http://www.nguyenkim.com/

>500 nhân viên

Được thành lập vào năm 1992, bước sơ khai của Nguyễn Kim là cửa hàng kinh doanh Điện - Điện Tử - Điện Lạnh tại Quận 1. Với tầm nhìn chiến lược kinh doanh và những nổ lực không ngừng, Nguyễn Kim đã trở [...]

Nguyễn Kim

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