Digital Content Designer (Furniture/Binh Duong)

The Digital Content Designer (AI-Enhanced) will play a role in our digital transformation, creating and high-quality digital content and copy, including lifestyle images, motion graphics and videos, using both AI-tools and traditional design software to show our products on retailer sites, marketplace platforms and social media.

• Brand Consistency: Ensure all digital content, using AI-generated or traditional tools, adheres to brand guidelines.

• Shot Planning with AI Optimisation: Develop shot plans for product and lifestyle photography, leveraging AI to develop styling, lighting, shot angles, and props

• Seamless Image Creation: Plan and coordinate product photography. Create clipping paths, remove backgrounds, and preserve natural shadows for quality seamless images.

• AI-Driven and Traditional Content Creation: Utilise AI tools (e.g. ChatGPT, MidJourney, Kling) alongside traditional design software (e.g. Adobe Illustrator, Microsoft PowerPoint) to generate high-quality lifestyle images, motion graphics & videos

• AI-Generated Copy and Instructions: Use AI tools like ChatGPT to create engaging product descriptions, assembly instructions, packaging content, and website copy.

• Website Refresh & Maintenance: Regularly update the company website with fresh product images, lifestyle, and engaging content, ensuring a modern, user-friendly experience.

• Digital Asset Management: Organise, file, and store approved digital assets in the NextCloud database

• PLM Software Updates: Update Centric PLM software with digital content status to keep cross-functional teams informed of content readiness and availability.

• Quality Control: Review and approve AI-generated and traditional digital assets, including website content, to ensure accuracy, quality, and alignment with brand and retailer specifications.

• Education: Degree in a relevant field.

• Experience:

Digital content creation or product photography

Content creation using AI tools (e.g., ChatGPT, MidJourney, Kling, ComfyUI, HeyGen, ElevenLabs) for copy, imagery, motion graphics, or video production.

Content creation using Traditional design software, including Adobe Illustrator and Photoshop

Seamless image creation, including clipping path creation, background removal, and preserving natural shadows

Updating and maintaining website content