Trade Marketing Specialist

1. Increase and ensure KPI sales, coverage, display, and sales volume:

• Propose promotional programs, discounts, and sales support communication to ensure KPI sales, coverage, display, and sales volume.
• Develop detailed plans for the proposed programs.
• Search for partners, place orders, and produce materials to support the programs.
• Implement the program at the store system.
• Monitor trade support programs for agents and distribution points.
• Participate in contributing ideas for online & offline sales programs.

2. Increase brand awareness:

• Promote and advertise the brand image on offline channels.
• Change the store's exterior and interior images according to the communication concept.
• Execute proposals and allocate POSM (Point of Sale Materials) to increase brand awareness in the distribution system.

3. Synchronize brand image:

• Monitor and ensure POSM, images, and displays at points of sale comply with brand identity standards.

4. Compile information and report results

• Daily report: update store traffic, customer purchases, sales volume, revenue, and progress of Trade Marketing programs.
• Weekly report: %KPI, compare key indicators by week, report progress to team leaders.
• Trend report: report on Trade Marketing trends in the market.
• Monthly summary report: report results by program, product communication results.
• Cost report: summarize program costs, POSM costs, etc.
• Report on the implementation of internal processes.

5. Market research

• Competitors and industry overview of products, services, programs, etc.
• Collect and compile information, ideas from customers and consumers to improve service capabilities and develop the brand's value.
• Price range and quality of potential partners for construction.
• Program log: collect data, post-program indicators, summarize strengths, weaknesses, and suggestions.

6. Other tasks assigned by superiors

• Collaborate well with the sales team (supervisors, regional managers, etc.).