Area Sales Manager - Modern On Trade

JOB PURPOSES:

• Build our footprint with a wide variety of customers

• Providing smart offer/combo deal to size up our coverage with product availability & sustainable listing & volume driven

• Establish the strong relationship with owners or group outlet owners

JOB RESPONSIBILITIES:

• Hit the target on business goal

• Responsible for all related matters of Sales, Distribution in respective sub-channel/key accounts

• Build and maintain high performance of the sale team to achieve the sales target; responsible for all planning and communication required for flawless execution in the field.

• Drive outlets execution standards to ensure one-look standards; adheres to quality standards for product freshness and presentation.

• Responsible for implementing customer contracts, developing, and nurturing value-enhancing strategic partnerships with Key accounts & distributors.

• Utilize sales tools to analyze, develop, and execute strategic sales plans

• Accountable for regular sales calls with customers, including business reviews and program presentations

• Handle communication and work with customers for volume forecasts, pricing, distribution targets, and support materials

• Develops annual budget plans by outlet – tracks and reports progress periodically or as requested

• People Management & Coaching

• Supervise the activities of the sales team including marketing activities like product activations.

• Train, enumerate, and retain a competent sales team.

• Provide sales representatives with on field coaching

• Manage, direct and supervise the performance of sales representatives

• Reinforce the sales representatives follow the route plan and call procedures

• Develop and motivate the sales team driving high performance

• Other tasks are assigned by Line Manager