Group Brand Manager

Mô tả Công việc
Group brand manager will need to be initiative in delivering assigned categories growth & performance, with providing guideline for how to best perform. Go an extra mile to provide best practise in optimizing current resources to meet KPI.
JOB DESCRIPTIONS:
Strategic Brand Planning (60%)
- Develop and execute marketing strategies to promote our brand, products, and services (including budget allocation, timelines, and expected outcomes);
- Develop communication/ NPI strategy that inlign with company vision & mission
- Define & excavate brand essence
Roll-out brand activation (15%)
- Manage the company marketing campaigns, including traditional & digital omnichannel to reach right target audience
- Develop engaging and creative content for social media, website, and other marketing channels;
- Monitor and analyze the performance of marketing campaigns and adjust strategies as needed; manage and track marketing budget, expenses and ensure ROI on marketing campaigns;
- Build and maintain relationships with media outlets, bloggers, and influencers to increase brand exposure;
- Ensure that all marketing materials and communications adhere to the company's brand guidelines and messaging;
Smooth execution on daily operation (15%):
- Conduct market research and analysis to to stay up-to-date to trends, customer behavior, and competitor activities;
- Collaborate with other teams within the company to ensure consistency in messaging and branding
- Lead cross functions (supply chain, purchasing, sales, trade marketing) to run the NPD process: sales forecasting, stock management, and sales movements... to ensure the launch's success in Vietnam.
- Management of PnL and marketing budgets within agreed targets.
- Follow up and control Marketing expenses.
Retain and develop talent (10%):
- Recruit new talents
- Retain talents through various coaching & support
- Buid up team spirit to create warming & highly energetic environment for team to grow

Yêu Cầu Công Việc
- A Bachelor degree or equivalent
- Major in Human Resources/ Organizational Development/ Education/ Business or have a passion for it.
- Experience in the FMCG and being inspired by food industry, experience in a marketing role and at least 5 years in managerial role in marketing.
- Proficient track record with in- depth experience in product development from strategy, insight generation, product concept and evaluation.
- High Leadership
- Self-motivation
- Good communication skills
- Strong planning & team building

Laptop
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Xe đưa đón
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Phụ cấp thâm niên
Nghỉ phép năm