Trade Marketing Manager

Mô tả Công việc
Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans
Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities
Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development
Ensure up-to-date category & channel analysis and competitor understanding shared to team
Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
Sign off cycle plan and sales brief materials
Coordinate with distributor (TCI) for trade activity execution and monitor performances of sales and distribution
Initiate and propose marketing opportunities such as NPD or channel development
Control A&P spending under budget
Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans
Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities
Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development
Ensure up-to-date category & channel analysis and competitor understanding shared to team
Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
Sign off cycle plan and sales brief materials
Coordinate with distributor (TCI) for trade activity execution and monitor performances of sales and distribution
Initiate and propose marketing opportunities such as NPD or channel development
Control A&P spending under budget