Performance Sales Marketing Specialist Brand Web

• Website Management:

-Manage and maintain the brand website, ensuring a seamless user experience, optimal performance, and regular updates.

- Oversee eCommerce platforms such as Shopify and Haravan, ensuring efficient operation and troubleshooting technical issues.

- Coordinate with web developers and designers to implement website enhancements and improvements.

• Traffic Generation:

-Develop and execute digital marketing campaigns (SEO, SEM, email marketing, and paid media) to increase website traffic.

- Optimize content and metadata to improve search engine rankings.

- Collaborate with influencers, affiliates, and partners to drive referral traffic.

• Sales Optimization:

- Monitor and analyze website performance metrics (traffic, conversion rates, bounce rates, etc.) to identify opportunities for improvement.

- Develop and implement strategies to improve the conversion funnel and boost sales.

- Execute A/B testing to enhance user experience and maximize sales.

- Collaborate with the product and creative teams to ensure product listings and marketing campaigns align with customer expectations.

• Data Analysis:

- Use tools like Google Analytics, Facebook Ads Manager, and Shopify Analytics to track and report on key performance metrics.

- Provide actionable insights to optimize marketing efforts and website performance.

• Budget Management:

- Plan and allocate budgets effectively across various digital marketing channels to achieve the best ROI.

- Continuously monitor spend and adjust campaigns to ensure efficiency.