Marketing Manager

Established in 1956, Maxim's Group is one of the leading companies in the food and beverage industry in Asia, specializing in Chinese, Western, Japanese, and Southeast Asian cuisines. JCR (Japanese Chain Restaurants) is a subgroup specializing in Japanese cuisine. As a franchise unit, Maxim’s has introduced and developed brands such as Genki Sushi and Sen-ryo in Hong Kong since 2006. Genki Sushi is known as the largest sushi chain in the city, focusing on fresh ingredients and high quality. Meanwhile, Sen-ryo is the first sushi restaurant in Hong Kong to have a sake bar, offering customers a unique culinary experience.

With a mission of innovation and providing excellent culinary experiences, we welcome talented candidates to join us in developing and succeeding in the Vietnamese market.

Job scope As the Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies to enhance the brand presence, drive customer engagement, and support overall business objectives. You will lead a talented marketing team, collaborate with cross-functional teams, and leverage your expertise to elevate our brands in the competitive F&B market.

Responsibilities:

•Develop and implement strategic marketing plans to achieve business objectives and enhance brand awareness.

•Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and innovation.

•Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and events.

•Conduct market research to identify trends, competitor activities, and consumer preferences, providing insights to guide marketing strategies.

•Collaborate with the operations team to develop effective sales enablement tools and materials.

•Manage the marketing budget, ensuring optimal allocation of resources to achieve maximum impact

•Analyze and report on the performance of marketing campaigns, using data-driven insights to optimize future efforts.

•Stay abreast of industry trends and emerging technologies to ensure the company remains at the forefront of marketing innovation.

•Bachelor's degree in Marketing, Business, or a related field.

•Proven experience (8 years) in a senior marketing role, preferably in the F&B industry.

•Strong understanding of marketing principles, brand management, and consumer behavior.

•Demonstrated success in developing and executing successful marketing strategies.

•Excellent leadership and communication skills with the ability to inspire and motivate a team.

•Analytical mindset with the ability to use data to make informed decisions.

•Familiarity with the latest marketing technologies and trends