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Market Research And Planning Specialist

Công Ty TNHH Vatech Việt Công Ty TNHH Vatech Việt
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    Tính chất công việc

    Full-time

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    Vị trí/chức vụ

    Nhân Viên/Chuyên Viên

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    Yêu cầu bằng cấp (tối thiểu)

    Trung cấp - Nghề

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    Yêu cầu kinh nghiệm

    3 - 5 năm

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    Ngày đăng tuyển

    22/10/2024

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    Yêu cầu ngôn ngữ

    Tiếng Anh
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    Địa điểm làm việc

    - Tầng 2, Tòa nhà Ecolife Tây Hồ,Hà Nội

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    Mô tả công việc

    • Market Research & Analysis:
    • Conduct thorough research on the dental equipment market, including product trends, customer behaviors, and emerging market needs.
    • Monitor and analyze competitors' marketing strategies, new product launches, promotions, and business activities to stay ahead in the market.
    • Identify and evaluate key market trends that influence business strategies and consumer behavior.
    • Provide actionable insights on competitive threats, market dynamics, and opportunities for growth.
    • Competitor Analysis:
    • Track competitor movements on a regular basis, including pricing, promotional activities, new technologies, and partnerships.
    • Benchmark Vatech’s products and services against competitors to identify strengths, weaknesses, opportunities, and threats.
    • Develop a comprehensive competitor analysis report that will support strategic decision-making.
    • Customer Insights:
    • Conduct customer surveys, focus groups, and interviews to gather in-depth insights into customer preferences, needs, and pain points.
    • Analyze data to understand customer buying behavior, product preferences, and satisfaction levels.
    • Collaborate with the sales team to collect real-time feedback from clients and prospects to refine marketing strategies.
    • Marketing Planning:
    • Support the marketing team in creating detailed and data-driven marketing plans for product launches, campaigns, and promotional events.
    • Align marketing strategies with market research findings to ensure targeted and effective campaigns.
    • Provide market insights and competitor intelligence to help shape product positioning and messaging.
    • Trend Monitoring:
    • Keep abreast of industry developments and technological advancements that impact the dental equipment market.
    • Identify opportunities for innovation based on global and local trends in the dental industry.
    • Ensure that Vatech is consistently informed about relevant market shifts and can pivot strategies accordingly.
    • Collaboration & Reporting:
    • Work closely with the marketing, sales, CS Team to ensure market research findings are incorporated into strategic plans.
    • Present research findings and strategic recommendations to the General Director and senior management.
    • Develop reports and dashboards to provide continuous updates on market conditions and competitor activities.

    Yêu cầu công việc

    • Qualifications:
    • Bachelor's degree in marketing, Business, Market Research, or a related field.
    • Minimum of 3-5 years of experience in market research, competitive analysis, or marketing strategy, preferably in the healthcare or dental industry.
    • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
    • In-depth understanding of marketing principles, product positioning, and branding strategies.
    • Excellent communication and presentation skills, with the ability to clearly articulate complex findings.
    • Proficient in market research tools, data analysis software
    • Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.
    • Skills and Competencies:
    • Market Analysis
    • Proven Marketing Planning Skills
    • Strategic Thinking
    • Data-Driven Decision Making
    • Proactive and Resourceful

    Quyền lợi được hưởng

    • Attractive income: salary + bonus
    • Working hours 5 days/week from Monday to Friday (off Saturday and Sunday)
    • Enjoy full benefits according to Company regulations such as: social insurance, health insurance, unemployment insurance, holiday bonuses, birthdays, weddings, annual vacation...
    • Professional, youthful working environment, fun and friendly colleagues Receive training and guidance to quickly grasp the job.

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