[Hcm] Trade Marketing Senior Specialist (Moft Channel)

* Main Purpose: The purpose of the Senior Specialist, Channel Development and Operations - MOFT is to develop and execute trade marketing plans and customer activity plans to drive distribution & sales volume; drive trade marketing agenda within MOFT channel: (1) Hyper, Supper; (2) CVS, Mini Mart, Independent Chain to ensure that company meet short & mid-term growth objectives.

* Accountabilities:

Joint Business Planning (JBP) for in-charged Key Accounts

- Develop and manage JBP strategies and plans for in-charged Key Accounts

- Collaborate with sales teams to align trade marketing activities with account-specific goals and needs

Consumer Promotion Planning

- Integrate consumer promotion plans with the overall brand marketing calendar

- Coordinate the execution of consumer-facing trade promotions and activations

Budget Management

- Oversee the budgeting and financial management of trade marketing programs

- Ensure efficient allocation of resources and maximize return on investment

Execution and Agency Management

- Deploy and manage the execution of trade activities and brand projects

- Coordinate with external agencies and suppliers to ensure on-time and in-full (OTIF) delivery

Program Evaluation

- Assess the effectiveness of trade marketing initiatives and identify areas for improvement

- Provide recommendations for future program enhancements

Market and Competitor Insights

- Monitor market trends, consumer behavior, and competitor activities to identify opportunities

- Provide regular updates and data-driven recommendations to the broader marketing team

Data Analysis and Reporting

- Collect, analyze, and report on key trade marketing performance metrics

- Utilize data insights to optimize trade marketing strategies and tactics

Others task

- Assist with various ad-hoc requests and projects as needed to support the broader trade marketing objectives