Trade Marketing Manager - Mt

1. Build and execute the trade category plan for the channel(s) assigned:

• Develop customer; shopper insights for the channels assigned. Translate insights into business building opportunities within specific customers/ channels
• Build account/ channel specific trade plans to align with total trade category plan to deliver category/ brand objectives
• Work with field sales team to ensure excellence in in-store activation

2. Work out monthly rolling forecast for the specific channel(s):

• Prepare promotion sell-out volume with attention to market intelligence information
• Prepare input for brand and build incremental sales volume

3. Support marketing team in launch/ re-launch and consumer promotion activities:

• Provide input for marketing to build budget, scheme and communication plans
• Allocate promotion volume to channel/ customers in charge
• Support Sr. Trade Marketing Manager to work out the brief for BTL agencies and sales team
• In charge of in-store POSM design, briefing POSM/ Activation team for production and installation in store

4. Develop and execute all trade/ schematic shopper promotions:

• Work out and propose the scheme to Sr. Trade Marketing Manager (having experience with Personal Care is an advantage)
• Lead the communication to internal and external stakeholders on the scheme
• Follow up with POSM production gift sourcing and delivery to stores
• Conduct post-promotion evaluation
• Budget Management for the scheme, and quarterly well control total budget line by line what aligned & approved from beginning of the year
• Managing PG/ BA in store, proactive work with KAM to re-allocate, contribute to build KPI for enhancing offtake.

5. Activity planning:

• Yearly AOP/ quarterly & monthly forecast & demand planning, deliver FA
• JBP with KAM to share and influence customers via kick off and quarterly meetings to meet company targets/KPIs of the categories in-charged.
• Monthly meeting with KA for operation and campaign cascade/listing progress new products

• University graduate in business administrative, Foreign Trade, Economics or relevant
• At least 5 years working experience in Trade Marketing for FMCG Industry (experience in trade marketing MT is an - advantage)
• Good analytical and influencing skill. Good sense of numbers.
• Proven business management competency
• Proactive and good communication skill