Senior Digital Marketing (Education)

Responsibilities

Marketing

• Develop and implement digital marketing campaigns across various channels such as SNS (Instagram, Facebook, TikTok, YouTube) and Google Ads.
• Create landing pages, contact forms, and blog posts to enhance the company’s website.
• Analyze and interpret data from digital marketing efforts to optimize campaigns and improve ROI.
• Manage the website and social media accounts, including content creation, design, scheduling posts, and engaging with followers.
• Conduct keyword research and optimize website content for search engines (SEO).
• Generate ideas and create landing pages, contact forms, and blog posts to enhance the company’s website.
• Manage the company’s digital channels: Facebook, Instagram, TikTok, Website, and other digital platforms to ensure they are up-to-date and on-brand.
• Collaborate with Education Counsellors to build the student network, recruit students, and promptly address their inquiries.
• Support lead generation opportunities and customer management by developing, evaluating, and managing customer journeys, including drip campaigns in MS Dynamics 365.
• Analyze current market trends and predict future trends to facilitate digital campaigns and communications.
• Design marketing materials that align with the purposes and target audience of marketing campaigns.
• Analyze digital campaign data and generate comprehensive reports on campaign performance.
• Review analytics to identify strategies and opportunities to drive digital traffic to the company’s website.
• Plan and manage the budget for digital advertising campaigns.
• Report on KPIs and present insights to the team and management.
• Perform any additional tasks as needed.
• Other tasks as directed.

Collaboration

• Maintain excellent communication with other marketing team members to design, create, and implement digital content and advertising campaigns.
• Work effectively in a multilingual and multicultural environment.