Mobile Game Marketing Specialist

Introduction:

As a Mobile Game Marketing Specialist at Element6 Technologies, you will play a crucial role in driving the visibility and success of our mobile gaming titles. We are seeking a dynamic and experienced marketer who has a proven track record in the digital marketing of mobile games, with deep expertise in platform-specific tools and advertising strategies. Your knowledge will directly impact our games' reach and profitability by efficiently navigating marketplaces and maximizing return on ad spend across various channels

Responsibilities

• Platform Management:
• Oversee and manage the setup and maintenance of our games on Google Play Console and App Store Connect. Ensure all game listings are optimized for maximum visibility and conversion.
• Monitor and analyze game performance metrics, implementing strategies for improvement based on data-driven insights.
• Ad Campaign Management:
• Plan, execute, and optimize paid advertising campaigns across multiple platforms including Google, Apple, Facebook, and TikTok. Monitor performance metrics and adjust strategies accordingly to maximize effectiveness and ROI.
• A/B test different ad creatives and strategies to continually refine campaign effectiveness.
• Analytics and Reporting:
• Utilize analytics tools to track campaign performance, user acquisition, engagement, and monetization.
• Provide regular reports on campaign performance, insights, and optimizations for internal stakeholders to inform strategy adjustments and report on KPIs.
• Use analytics tools to track user behavior and campaign effectiveness, making data-driven decisions to enhance marketing efforts.

• Cross-functional Collaboration: Work closely with the development, game designer, and creative teams to align marketing strategies with product developments and user feedback.
• Market Research: Conduct ongoing competitive analysis and market research to stay ahead of industry trends and leverage emerging opportunities.
• Budget Management: Manage the marketing budget efficiently, ensuring spending aligns with company goals and delivers optimal returns.
• Creative Direction: Guide the creation of marketing materials and ad creatives, ensuring they are compelling, brand-consistent, and optimized for each specific ad platform.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 3 years of experience in marketing within mobile game publishing companies.
• Strong expertise in managing Google Play Console and App Store Connect.
• Proven track record of designing and executing successful marketing campaigns across Google, Apple, Facebook, and TikTok.
• Familiarity with analytics and performance metrics specific to mobile gaming.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills, able to work effectively in a team environment.
• Ability to work in a fast-paced, results-oriented environment.
• Creative thinker with a passion for mobile gaming

Preferred Qualifications:

• Experience with SEO and ASO (App Store Optimization) strategies for mobile games.
• Creativity and experience in managing creative processes for ad content.
• Advanced certification in Google Ads, Facebook Blueprint, or other relevant platforms.
• Proficiency in using marketing analytics and optimization tools (e.g., Adjust, AppsFlyer)

Benefits:

• Attractive compensation, regular assessments, and salary reviews;
• 20 days annual leave;
• 100% salary during the probation period;
• 100% social insurance, premium healthcare insurance, and annual routine check-up;
• Unlimited access to a selection of food and beverages;
• Special celebrations on 8/3, Father's day, 20/10, Christmas, Tet holiday, etc.;
• Company activities: annual teambuilding, New Year party, quarterly company party, weekly fruits day, monthly birthday, etc.;