Marketing Executive

Content marketing:

• Working with content team to create and monitor the content publishing calendar

• Supporting content writer/copywriter to create content marketing materials in Vietnamese and English, including web articles, blog posts, e-book, e-newsletters, social media posts, PPT slides, etc.

• Liaise with Business Development team, Marketing Manager, and functional teams to build, revise and execute the content marketing strategy

Digital marketing:

• Be able to support the Marketing team to create a digital marketing strategy and action plan to effectively support the company’s objectives.

• Assisting in monitoring the ongoing company online presence and coordinating content strategies across all digital platforms (blog on our website, Facebook, Instagram, & Linkedin).

• Monitoring email marketing campaigns: segmenting and targeting email lists, creating and proofreading marketing messages, implementing A/B testing, tracking and analyzing campaign results.

• Executing performance marketing activity across all channels such as PPC and remarketing and working closely with any related stakeholders to implement and optimize performance.

• Measuring the performance of digital marketing efforts using a variety of analytics tools (Google Analytics, SEMrush, Hootsuite, etc.) and assessing against goals (ROI and KPIs).

• Identify trends and insights, and optimize spend and performance based on the insights so that Viettonkin gains competitive advantages.

• Reporting directly to Marketing Manager cum Business Development Director

Marketing research:

Work closely with research team to conduct research of market trends, customer behavior, and competitor landscape, and prepare comprehensive reports by analyzing and summarizing data;