Key Account Executive (Beauty Brands)

Job Description:

I. Line Manager:

Line 1: Key Account Manager

Line 2: Retail Sale Manager

II. Main duty:

• Support KAMs to develop sale & brand awareness in Key accounts
• Follow up and propose initiatives to ensure perfect execution and customers development
• Implement our business plans including marketing campaign by using the tools and materials defined by the marketing department (product, speech, promotion program, event, assortment, display).
• Work closely with Logistic Department/Distributors to ensure smooth and integrated results related to stocks supply on time in full and other administrative related

III. Main tasks :

1. Sales:

• Take purchase orders from customers.

• Follow the sales performance of your customers in order to achieve them.

• Make sure that our retailers respect our policy.

• Implement the sales support provided by the company (promotion, samples, combo,

  merchandising...).

• Track & record competitors’ activities in chained retailers monthly

• Increase the visibility of the brand by frequent in-store visit & propose to KAM for intervention.

• Support KAM in paperwork including preparing documentation of sale out payment, contract

  renewal, new product list in, changing barcode, promotion registration etc.

• Execute and ensure implementation of customization activities including promotion

  compliance, stocks/gimmick support, resource and POSM during the time.

2. Training:

• Help to coordinate class training or group discussion between the company and the customers.

• Support to track and update the reports of training for key account including frequency and

  on-site training by customers & store classification.

  3. Merchandising:

• Follow and implement our planogram and merchandising policy at each visit.

• Make sure that the products presentation is respected.

• Set display to increase the visibility in stores in accordance with KAM alignment with

  customers. Follow up and ensure the execution with SE & BA team.

• Set merchandising tools produced by marketing department in store.

  4. Marketing:

• Follow the marketing Campaign prepared by the company.

• Introduce to your customers and implement the marketing campaign.

• Use the tools provided by the company.

• Respect and follow the brand image and speech.

• Take part of the development of the brand image.

  5. Event:

• Support team in the coordination of event.

• Implement events and activities with your customers (group discussion, sales event)

  6. Other:

• Other tasks from the company if any.