Key Account Cum Trade Marketing Specialist

Job Summary

We are seeking a talented and experienced Key Account cum Trade Marketing Specialist to join our growing Brand team. In this newly created role, you will play a key role in developing and executing our brand visual merchandise, promotion and partnership with offline vendors – Multi Brand Stores (MBS) as Watsons, Guardian, Hasaki, BeautyBox, Thegioiskinfood, etc.

Principal Accountabilities

Key Account Management: (40%):

·Create and execute business plan and trade plan for assigned and proposed to MBS partners that are consistent with the brand's channel, marketing, and category strategies.
·Responsible for negotiation, barter and manage with offline B2B partners/brand’s relationship with assigned MBS partners/Buyer with an emphasis on developing new business opportunities and build strong long-term partnership.
·Develop account-specific strategies and initiatives to drive sales growth and maximize revenue.
·Collaborate with internal teams, such as Marketing and Product Development, Logistics to develop tailored solutions for key clients.
·Channel segmentation and strategy: To develop channel and product segmentation strategy, plan and implementation with MBS channels.
·Business management: Handle customer sell-in and sell-thru with proper portfolio to sustain a healthy and profitable business.
·Do site-check/trade visit to ensure the brand VMDs/POSMs/Stock/Competitors and Market research at MBS channels.
·Responsible for the accuracy of offline SKU/SOH requirement projections (forecasting).
·Customer P&L: Handle account trade budget and P&L to improve ROI and provide value growth management
·Contract and terms: Negotiate and set yearly trade terms and scorecard.

Trade Promotion and VMD: (30%):

·Propose idea and execute sales promotion plan for each offline chains to drive revenue and operation profit growth based on sales target.
·Execute production and operation the VMD, bundling, POG at POS to improve brand awareness and business performance.
·Follow-up operation works, solve issues (stock availability, deliveries, credit notes) to ensure achievement of sales objectives in assigned accounts.
·Produce and manage the quality control of POSM (Point of Sale Materials) and gifts with suppliers.
·In-store execution management and brand image: Ensure consistent brand standards especially in areas of visual presentation, product management, and marketing.
·Closely manage the campaign and marketing plan of retailers

Internal Coordination and Budget Management (30%):

·Handle account trade budget and P&L to improve ROI and provide value growth management.
·Assist in developing the annual A&P budget, set volume targets per channel and and deliver assigned sales target.
·Submit estimations of budget required to reach such targets and control implementation of approved budget.