F&B Marketing Executive

DUTIES AND RESPONSIBILITIES:

Restaurant & Bars marketing execution

• Plan F&B marketing calendar, execute F&B marketing plans and run marketing campaigns aligned with sales activities and promotional campaigns

• Work closely with the culinary team to execute new food and beverage concepts that align with promotional objectives

• Support F&B leaders and Restaurant Managers for F&B activations, special events, merchandise, food tasting, food festival, workshop and promotions

• Coordinate launch events of special promotions and yearly projects

• Work with Creative Manager to create enticing visuals, promotional materials, and menu displays and other essentials for the outlet activities

• Work with Creative Manager and lead the photography for monthly F&B promotions or coordinate on the photography projects of outsourcing between the hotel and production house

• Cooperate with third parties or partners to deploy and run regional, country or hotel campaigns such as Marriott Bonvoy, Club Marriott or any business partners

• Coordinate with the operations team to ensure seamless execution of promotions and maintain service quality

• Utilize customer insights and data analytics to identify areas for growth and make informed decisions

• Conduct weekly F&B marketing meetings involving F&B Operations and Marketing teams

Digital & Social Media Execution

• Develop and execute social media strategies for all restaurants & bars aligned with the hotel’s business goals, hotel marketing initiatives and F&B marketing plan

• Manage day-to-day activities of selected social media channels including Facebook, LinkedIn, Instagram, Youtube, and any required channels for all restaurant and bar outlets

• Establish a positive online presence for the outlets and monitor community feedback in real-time

• Create, source, schedule, and distribute social media content in collaboration with cross-functional teams to ensure content aligns with brand messaging and marketing objectives

• Monitor effective benchmarks. Analyze, review, and report on weekly, monthly and yearly basis

• Deploy and run paid advertising campaigns to drive F&B marketing goals and objectives

• Update and maintain outlets’ website content, ensuring it aligns with current marketing initiatives and SEO best practices

• Keep all directories and online listings up-to-date for all outlets

• Identify and build partnerships with local influencers and bloggers

• Create and implement social media contests, and other user-engagement tactics that are in line with the hotel’s F&B marketing goals

Other execution and fulfillment of projects as outlined on marketing communications plans

• Bachelor’s degree in Marketing, Communications, Hospitality Management, Digital Marketing, Business Administration or related fields
• One or two years of experiences in F&B industry, or marketing communications role, especially in international hotels or big F&B chains
• Understandings of F&B industry and of digital ecosystem (website, social media, email campaigns, SMS/Push)
• Excellent communication skills in English and Vietnamese
• Proficiency in Microsoft Office Suite and social media platforms
• Good analytical skill while having a creative sense
• Skills of copywriting, and photo/video editing are required
• Proactive, disciplined, goal-oriented, and problem solving
• Manage to work well in a team and independently
• Work effectively in a fast-paced environment and consistently demonstrate a high level of organizational skill

Start working day: July 2024

• Professional working environment under Marriott International
• Work alongside a high-performing and self-starting team in one of the leading hotels in Ho Chi Minh City
• Details of orientation, induction programs, learning tools and courses equipped
• Explore programs with generous discounts and exclusive rates for all Marriott properties
• Associate recognition and rewards program quarterly and annually with regular appraisal culture
• Free duty meals, uniform and parking
• 24/24 personal accident insurance, social insurance, health insurance
• Competitive salary and benefit