Brand Marketing Specialist

1. Support Brand Manager to deploy Marketing activities for designated flagship or primary core products including:

- Report and analyze revenue growth by product, region, and sales channel of the business.

- Support planning, implementing, monitoring, and reporting promotional programs of assigned products.

- Support implementation, monitoring, and evaluation of market research projects (Market Research)

- Support analysis and adjustment of prices of products specified in the menu.

- Carry out monitoring and reporting on marketing activities of competitors in the market.

- Carry out branding activities for designated products through the approved Integrated Marketing Communication plan:

+ Support working with domestic and foreign creative advertising units to implement advertising ideas: advertising images, advertising films, advertising articles...

+ Implement production and display instructions for advertising items at the store (Merchandising package/POSM)

+ Monitor and report advertising activities on electronic media (Digital media channels), outdoor advertising (OOH), press-public relations (Public Relations), and other forms of cooperation, other sponsorship.

+ Carry out support activities for Trade Marketing, New Business Channels Development Department, and Business Partner Department on e-commerce platforms (Digital Partnership)

2. Other jobs:

- Perform related administrative work to implement Marketing activities for designated Best-seller or Primary Core products.

- Support internal activities related to branding work for designated Best-seller or Primary Core products

- Carry out and guide interns to perform tasks related to processes and documentation procedures with other departments in the company and with other partners (if any)