Associate Creative Director

1/ Creativity (35% workload)

• Research: Proactively research and approachhelpful information or data, social trends,andcreative ideas to supportthe creative process.
• Concept development: story, tagline, big idea, art direction,andother creative tactics cascaded to key channels.
• Copywriting: Enhance words inthestrategy part to make it compelling.
• Art direction: Lead art team to developart direction (colors, mood & tone, graphic style...) for total campaign visuals.
• Present the creative part to clients.

2/ Creative Asset Production (35% workload)

• Fill in creative brief and briefto 3rd parties
• Lead art team and 3rd parties to work out production plan(with relevant details specifying shooting board/idea, location, casting, wardrobe, art direction, timing, proposed makeup, stylist, photographer, production house, etc.)
• Control the quality of third-party works (celebrities, KOLs, make-up artists, stylists, photographers, music composers, production houses, etc.) at all stages.
• Produce social posts, including crafting captions.
• Lead art team to design various creative worksfor both internal and external clients, including but not limited to visuals on OOH, POSM, event, in-app, digital, social media...
• Act as art directorin some project by controlling art quality and giving advice onvideo and photo shooting.

3/ Relationship (10% workload)

• Prepare, participate & contributetoideation sessions and client workshops.
• Work with account teams to identify new ideas and opportunities for existing clients proactively.

4/ Leadership (10%)

• Allocate appropriateprojects to each team.
• Lead team membersto achieve pitches/jobs.
• Play an active role in staff recruitment withaclear career ladder path for each member.
• Act as a trainer and mentor to every personnel, using supportive/collaborative approaches to continuously build/support their skills and prepare themfor higher positions.
• Monitor and appraise high-performing team members.

5/ Business Development (10% workload)

• Contribute to creating and developing the company’s business strategy/ action plans.
• Contribute to developing and hostingthe company’s training sessions.
• Contribute to building the company/department data hub(client, vendor, KOL contacts ...).
• Cascade the company/department strategy/action plan, culture, transformation journey,andintegrated working process alignmentto staff members.
• Organize or join bonding activitiesproactively to promote the company’s culture.