Marketing Staff（Mảng Giải Trí) (26171) _Quận 3, HCM

You will develop and execute Marketing Strategies in the Film Distribution department.

- Create comprehensive marketing plans for the cinema chain and film distribution campaigns, including promotions for new releases, special events, and loyalty programs.
- Conduct market research and analyze trends to propose strategies aligned with Vietnamese audience preferences. Brand Management:
- Ensure consistent, professional, and engaging brand representation for the cinema chain and distributed films.
- Develop creative communication campaigns to boost brand awareness and customer loyalty. Manage Advertising and Communication Campaigns:
- Plan and execute advertising campaigns across multiple channels (offline and online), including social media, press, TVCs, KOLs/Influencers, and digital marketing platforms.
- Collaborate with film distribution partners to ensure high-impact promotional campaigns. Enhance Customer Experience:
- Design loyalty programs, promotions, and incentives to increase customer visits to cinemas.
- Analyze customer behavior to personalize marketing campaigns. Budget Management and Reporting:
- Develop and manage the annual marketing budget, ensuring efficient use of resources.
- Measure and report on campaign performance, providing data-driven recommendations for improvement.
Lead and Develop the Team:
- Manage and train the marketing team, fostering creativity and teamwork.
- Collaborate with other departments (operations, sales, distribution) to align with company goals.

- Bachelor’s degree in Marketing, Communications, Business, or related fields.
- Minimum of 5 years of marketing experience, including at least 3 years in a managerial role.
- Deep understanding of the Vietnamese market and consumer trends in the entertainment sector.
- Strong analytical skills, proficient in tools like Google Analytics, CRM, and digital advertising platforms.
- Excellent communication and negotiation skills, with the ability to work with multiple stakeholders (distributors, KOLs, agencies).