D2C Online Marketing Senior Executive

Key responsibilities
Online Operation
• Monitor and moderate E-commerce website: Sony Store Online platform.
• Maintain and develop UI/UX included front-end and back-end management, web layout, onsite visibility, user journey and navigation, product listing, SKU, price, promotion information.
• Co-ordinate with cross function teams: PM, Mar-com to set up and deploy promotion/campaign in Online channels.
• Analyze online sales performance and make monthly report. Consider and propose necessary improvement & action plan.
Digital Marketing for Online channels
• Monitor MKT budget yearly/ monthly for Online channels.
• Online communication planning and execution: FB ads, EDM, Livestream, SEO project and search tools ,...
• Cooperate with external agents for outsource technical/MKT solution.
• Be responsible for GTM planning of new product launching in online channels.
• Weekly, monthly report KPI tracking of each MKT solution.
CRM
• Customer database management and analysis. Manage online customer relationship to deploy Loyalty program and increase retention rate for Online channels.

• Required minimum 3 years working experience of online operation management.
• Preferable to have experience in E-Commerce background.
• Good communication skills to coordinate project with related parties.
• Project management skills to handle middle-long term project.
• Data analysis and business insight to monitoring business performance and action planning.
• Be able to work independently.
• Well understand of discipline, transparency and ensure compliance.