Product Marketing Specialist for Home Audio Video (3rd Party contract)

About the Role

- Analyze the HAV market size and estimate future demand.

- Monitor monthly forecast process of HAV by product & key dealers.

- Promote Sony HAV and gather Product feedback from market and customer.

- Provide continuous, constructive feedback to salespeople.

- Check and control products prices and promotion campaigns.

Audio dealers cultivation

- Build Dealer Relationships: Strengthen partnerships with key audio dealers through regular check-ins and support.

- Training: Provide product and sales training to improve dealer knowledge and sales performance.

- Sales Monitoring: Track dealer performance, set sales targets, and identify areas for improvement.

Supply Chain Operation

Ensure smooth supply chain operation by:

- Communicate with factory and relevant team to secure supply timely.

- Arrange domestic supply chain with logistics team.

- Ensure healthy stock days as per level of dealers & product.

BTL Management

- Create training asset for Promoters to enhance their knowledge about HAV.

- Be in charge of channel visibility: Collaborate with Retail team to enhance store visual and merchandising materials to ensure consistent look and feel across channels.

- Develop and monitor effectiveness of merchandising items & propose improvement ideas to help increase sellout.

Operation & KPIs Management

- Responsible to complete getting licenses for each promotion.

- Working with procurement team and external vendors to settle promotion scheme.

- Monitor weekly sell-out/sell-in by model to have quick responses to the market/timely action plans to improve sellout as well as achieve monthly sell-in plans.

Requirements:

- University degree in Marketing or related field.

- At least 2 year experience in Product Marketing.

- Good data management & analysis skills.

- Proficient in Microsoft Office. Excellence at Excel and power querry and power BI.

- Good command of English.

- Good presentation skill/ Good communication skill.

- Accuracy and attention to detail.