Senior Marcom Executive

KEY RESPONSIBILITY

• Integrated Marketing Communication

1. Integrated planning and managing online activities from Content Planning to Media planning;

2. Lead content strategy to execution for all owner social platforms of product

3. In charge of PR planning & execution for new model launch.

• Demand creation campaign

1. Understand customer’s insight to give properly approach ways and give proper workshop's topics;

2. Building partnership and working collaborate with PM team & KOL/community to meet business & brand objectives;

3. Understand marketplace to have right action to adjust KPI effectiveness;

4. Drive sales by creating consideration such as landing page promotion view, click to web, banner promotion clicks;

5. Recruit participants for Sony Alpha workshop to educate and trigger for sales, amplify social buzz after workshop.

• KOL/Influencers and community management

1. Create more aggressive and efficient ways to explore new group/community/influencer;

2. Create & maintain a long-term relationship with KOL/ Influencer/ Community to deliver Alpha message to potential customers;

3. Work cooperative with current KOLs/ Influencers and evaluate their SOW result;

4. In charge to process payment documents.

• Event planning and managing consumer events

Planning and execution, manage agency for event, or organize in-house event.

Event types: exhibition, launch event, private event, conference.

REQUIREMENTS

- 3+ years experienced in the same function or related industries.

- Digital marketing, communication, influencing & problem solving skills.

- Fast learner of new product, technology.

- Understanding of Windows OS, MS Office, properly using SNS.

- Have ability for analysis.