Sales Manager For Offline Sales Team

Key Responsibilities:

Sales & Revenue Growth:

• Achieve monthly/quarterly/annual sales targets.
• Develop and implement sales strategies to expand market share.
• Monitor competitor activities and market trends.

Distribution & Channel Management:

• Manage distributor performance and ensure optimal coverage.
• Strengthen relationships with key retailers, wholesalers, and modern trade partners.
• Ensure proper stock availability and visibility in the market.

Team Leadership:

• Train, motivate, and supervise the sales team (e.g., Sales Executives, Territory Managers).
• Conduct regular field visits to monitor performance.
• Trade Marketing & Promotions:
• Execute promotional campaigns and merchandising activities.
• Ensure brand visibility through effective POS (Point of Sale) materials.

Reporting & Analysis:

• Prepare sales reports, track KPIs, and provide insights for improvement.

Use CRM tools to manage customer data and sales pipelines

Education & Experience:

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 3-5 years of sales experience in FMCG, preferably in a supervisory role.
• Proven track record of meeting/exceeding sales targets.

Skills & Competencies:

• Strong negotiation and persuasion skills.
• Excellent leadership and team management abilities.
• Analytical mindset with proficiency in MS Excel & CRM software.
• Knowledge of distributor and retail trade dynamics.
• Ability to work under pressure and meet deadlines.

Preferred Qualifications:

• Experience in modern trade/key account management.
• Familiarity with local market trends in [specific region].
• Two-wheeler driving license (if fieldsalesrole).
• Ability to communicate in Mandarin is a plus