Pr, Brand & Crisis Management Manager

RESPONSIBILITIES:

1. PR & Crisis Management

· Develop and enforce crisis-communication protocols; lead immediate response actions for any incident affecting corporate reputation.

· Serve as the primary liaison for crisis escalation and decision-making with senior leadership.

· Monitor media, social sentiment, and emerging issues to proactively address reputational risks.

· Train leadership and key teams on crisis communication and media interaction.

· Conduct after-action reviews and maintain continuous improvement of crisis readiness.

2. Corporate & Brand Communications Strategy

· Lead comprehensive internal and external communication strategies to strengthen brand reputation and stakeholder confidence.

· Oversee corporate messaging frameworks, brand storytelling, and PR content direction.

· Prepare high-quality speeches, press releases, talking points, Q&A, and crisis responses for executives.

· Cultivate strong relationships with media, government agencies, industry associations, and key community partners.

· Provide strategic communication counsel to business units and senior management.

3. Social Media & Digital Engagement

· Oversee multi-platform digital strategy (Facebook, LinkedIn, TikTok, YouTube, etc.) to drive visibility and engagement.

· Manage content planning and ensure consistency of brand voice and messaging across all touchpoints.

· Conduct social listening, track sentiment data, and execute rapid-response tactics when required.

· Analyze platform performance through data-driven KPIs such as reach, engagement, conversion, and sentiment; optimize campaigns accordingly.

4. Event & Reputation Experience Management

· Lead planning and execution of corporate events, press conferences, community programs, customer and investor events, and internal branding initiatives.

· Create annual event roadmaps aligned with marketing and business objectives.

· Manage vendor sourcing, budgets, contracts, and on-site execution to ensure premium brand representation.

· Conduct event performance evaluation and implement improvements.

5. Brand Identity & Physical Touchpoints Governance

· Oversee brand compliance across all physical brand touchpoints including uniforms, signage, name badges, and employee appearance standards.

· Review, improve, and enforce brand guidelines related to corporate identity and visibility assets.

· Lead periodic audits to ensure consistent brand experience across all properties.

REQUIREMENTS:

·Bachelor’s degree in Communications, PR, Marketing, Journalism, Business Administration, or related fields.

·8–10 years of experience in Branding, PR, Corporate Communications, or Crisis Management including at least 3 years in a managerial position.

·Proven capability in media relations, reputational risk management, and crisis communication.

·Excellent written and verbal communication skills in both English and Vietnamese.

·Strong public speaking and presentation skills, with confidence in spokesperson duties.

·Proficient in digital communication analytics, social listening, and media monitoring tools.

·Solid understanding of crisis-mitigation frameworks and communication governance.

·High level of integrity, confidentiality, and judgment in handling sensitive matters.

·Ability to influence, collaborate, and build strong stakeholder relationships across all levels.