Senior Strategic Planner

1. Brand & Communication Strategy

• Decode client briefs and craft comprehensive, insightful brand and communication strategies.
• Develop compelling creative briefs that guide the creative team and inspire strong ideas.
• Deliver strategies that help brands stay relevant, connect emotionally, and grow sustainably

2. Research & Insight Development

• Conduct market research, cultural immersion, and audience analysis to uncover deep and actionable insights.
• Analyze trends, data, and competitive landscapes to inform strategic planning and creative direction.

3. Client Consultation & Strategic Advisory

• Act as a trusted strategic partner to clients—providing clear recommendations aligned with their business goals.
• Participate in workshops, presentations, and high-level meetings to consult on strategic direction.
• Work with Account teams to identify upselling opportunities and enhance client engagement.

4. Collaboration & Team Leadership

• Collaborate closely with internal teams (Account, Creative, Production) to develop and execute proposals and campaigns.
• Manage multiple projects simultaneously while ensuring quality, timeliness, and strategic consistency.
• Supervise, guide, and mentor junior planners or project team members (if any).
  

• At least 3 years of relevant experience in advertising, digital, or integrated communication agencies.
• Strong background in brand strategy, communication planning, and digital/social media understanding.
• Strategic, analytical thinker with creative problem-solving skills and business acumen.
• Strong verbal and written communication skills in both English and Vietnamese.
• Proficiency in Microsoft Office (especially PowerPoint/Keynote).
• Detail-oriented, organized, and capable of thriving in a fast-paced, result-driven environment.
• A proactive, collaborative mindset with a passion for people, culture, and brands.