Senior Strategic Planner

1. Brand & Communication Strategy
Decode client briefs and craft comprehensive, insightful brand and communication strategies.
Develop compelling creative briefs that guide the creative team and inspire strong ideas.
Deliver strategies that help brands stay relevant, connect emotionally, and grow sustainably
2. Research & Insight Development
Conduct market research, cultural immersion, and audience analysis to uncover deep and actionable insights.
Analyze trends, data, and competitive landscapes to inform strategic planning and creative direction.
3. Client Consultation & Strategic Advisory
Act as a trusted strategic partner to clients—providing clear recommendations aligned with their business goals.
Participate in workshops, presentations, and high-level meetings to consult on strategic direction.
Work with Account teams to identify upselling opportunities and enhance client engagement.
4. Collaboration & Team Leadership
Collaborate closely with internal teams (Account, Creative, Production) to develop and execute proposals and campaigns.
Manage multiple projects simultaneously while ensuring quality, timeliness, and strategic consistency.
Supervise, guide, and mentor junior planners or project team members (if any).

• At least 3 years of relevant experience in advertising, digital, or integrated communication agencies.
• Strong background in brand strategy, communication planning, and digital/social media understanding.
• Strategic, analytical thinker with creative problem-solving skills and business acumen.
• Strong verbal and written communication skills in both English and Vietnamese.
• Proficiency in Microsoft Office (especially PowerPoint/Keynote).
• Detail-oriented, organized, and capable of thriving in a fast-paced, result-driven environment.
• A proactive, collaborative mindset with a passion for people, culture, and brands.