Growth MKT Executive (Chinese-Speaking Market)

Growth Marketing Executive (Traditional Chinese-speaking market)
Prep

- Go-To-Market (GTM) Execution: Collaborate in developing GTM strategies for new feature rollouts and campaign launches; coordinate with cross-functional teams and business units to ensure alignment in execution and communication.
- Growth Marketing: Track and analyze key growth metrics across the entire funnel. Propose, test, and iterate on cross-channel ideas (ads, content, product, community, etc.) to improve conversion and user engagement.
- Content Planning & Production: Plan and produce content for each marketing campaign or monthly calendar, including diverse formats such as video content, visual content, and landing pages for multi-channel use (Instagram, Facebook, YouTube, Line, etc.). All content must be created in English.
- Performance Marketing: Assist in executing and optimizing paid advertising campaigns across digital channels (e.g., Meta Ads, Google Ads, TikTok Ads). Support with asset preparation, basic performance tracking, and reporting.
- Work closely with Growth Lead, Market Manager and Data teams to analyze user insights and contribute to product improvements.
- Communicate with the international team in English, basic Chinese communication is a plus.
- Manage media channels related to your assigned product line.
- Take ownership of marketing campaigns as assigned by the Team Lead.

- 1–2 years of experience in Growth Marketing or Performance Marketing.
- Hands-on experience with user acquisition through Facebook Ads, Google Ads, or other ad networks.
- Strong ad copywriting skills and ability to tailor messages for digital audiences.
- Proficient in English for professional work settings; a relevant English certificate is required.
- Bachelor's degree in Marketing, Communications, Economics, or a related field.
- Data-driven mindset with strong analytical and problem-solving skills.
- Familiarity with performance tracking tools, user research, and agile workflows.
- Positive, proactive attitude with strong teamwork and customer insight capabilities.
- Nice-to-Have Traits:
+ Experience working in fintech, gaming, or mobile apps.
+ Studied or lived in Taiwan, Hongkong (especially as a returnee or international student).
+ Proficiency in Mandarin Chinese (Traditional script); TOCFL level B2 or higher is a strong plus.