UA Marketing

Tính chất công việc

Full-time

Vị trí/chức vụ

Nhân viên/Chuyên viên

Yêu cầu bằng cấp (tối thiểu)

Trung cấp - Nghề

Yêu cầu kinh nghiệm

Trên 3 năm

Ngày đăng tuyển

05/11/2024

Yêu cầu giới tính

N/A

Ngành nghề

Marketing , Truyền Thông/PR/Quảng Cáo

Kĩ năng

Digital Marketing , Facebook Ads , Social Marketing

Địa điểm làm việc

- 384/9-9A Nam Kỳ Khởi Nghĩa, P Võ Thị Sáu, Q3,Hồ Chí Minh

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Mô tả công việc

User Acquisition Strategy:
Planned and executed advertising strategies to attract new users.
Analyze the market and competitors to optimize long-term strategies for campaigns. Budget & Campaign Management:
Allocate and optimize the advertising budget across platforms (Facebook, Google Ads, TikTok, Unity Ads, ironSource, etc.).
Ensure strong performance by monitoring CPI, and CPA metrics and optimizing ROAS and ROI for all campaigns.
Performance Analysis & Optimization:
Track, analyze, and optimize campaign performance using key metrics such as CTR, CPI, LTV, and ROAS.
Apply data-driven methods to improve advertising effectiveness continuously. Collaboration with the Product Development Team:
Work closely with the game development team to stay updated on new features and ensure advertising messages align with the product.
Provide feedback on product development strategies based on campaign data and user feedback.
Collaborate with the creative team to develop innovative and effective marketing materials. Ad Partner Management:
Build relationships with advertising partners and networks to maximize user quality and reach.
Negotiate with partners to ensure the best outcomes for the company. Trend Updates & Reporting:
Stay updated on the latest trends in marketing, advertising technology, and user behavior.
Prepare regular performance reports and adjust strategies based on data insights.

At least 3 years of experience in User Acquisition for games (preferably in genres like Puzzle, Casual, Match3, etc.).
Strong data analysis skills and strategic thinking.
Deep knowledge of MMP tools and advertising platforms (Facebook, Google Ads, TikTok, Unity Ads, ironSource, etc.).
Proven experience in managing budgets and optimizing advertising costs.
Ability to work independently and collaborate effectively with other departments.
In-depth understanding of market trends and user behavior in the tech and gaming industries.

Salary: Up to $1,500 (negotiable based on qualifications).
40-hour work week, with public holidays off.
Comprehensive health insurance and regular health check-ups.
16+ days of annual leave.
Quarterly, project-based, and annual bonuses; holiday, Tet, and birthday gifts/bonuses.
Regular company trips, birthday parties, and other events.
Salary review every 6 months based on performance.

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