Trade Marketing Leader

Trade Marketing Lead

• Develop and execute trade marketing plan aligned with consumer trends and the competitive landscape.
• Measure and report on the effectiveness of trade marketing activities and providing recommendations for improvement.
• Budget control: develop and manage budgets of related trade marketing activities.

Promotion and Activation

• Promotion program: coordinate with Merchandise Department and Operation Department to propose monthly promotion program/big promotion campaign to drive sales and revenue.
• Activation: coordinate with Operation Department to propose activation activities to push sales including new store opening, new product launching, push sales activities, ...
• Tracking the performance of promotion program, make report in weekly/monthly basic, recommend and take lead on appropriate actions for improvement.

Membership

• Membership program: coordinate with relevant departments to propose monthly program/big campaign to increase customer loyalty and membership.
• Tracking & reporting: track the performance of membership program, make report in weekly/monthly basic, recommend and take lead on appropriate actions for improvement.