Social Media Content Creator

Job Summary:

The Social Media Content Creator will be responsible for developing, creating, and publishing engaging and relevant content across VietPay's social media channels (Facebook, Zalo, Instagram, LinkedIn, TikTok, etc.). This role requires a creative individual with a strong understanding of current social media trends, excellent copywriting skills in Vietnamese and English, and a passion for storytelling that resonates with our target audience of Vietnamese SMEs. The ideal candidate will help elevate VietPay's brand presence, drive engagement, and support our mission to empower businesses through innovative financial technology.

Key Responsibilities:

Content Creation & Strategy:

• Develop and execute a diverse range of social media content, including text posts, images, infographics, short-form videos, GIFs, and stories, in line with VietPay's brand guidelines and marketing objectives.

• Craft compelling and relevant copy for various social media platforms, ensuring tone and style are appropriate for each channel and audience.

• Adapt global and local trends into VietPay's content strategy to maintain relevance and maximize engagement.

• Assist in maintaining and updating the social media content calendar.

Visual & Multimedia Production:

• Suggest and, where possible, create visual assets (graphics, basic video edits) that align with VietPay's visual identity.

• Work closely with designers or external agencies to produce high-quality multimedia content.

• Community Engagement Support:

• Assist in monitoring social media channels for comments, messages, and mentions.

• Draft initial responses to common inquiries or comments in a brand-appropriate tone, for review by the manager.

• Identify opportunities for engagement and interaction with our community.

Brand Consistency & Compliance:

• Ensure all content strictly adheres to VietPay's brand voice, messaging, and visual guidelines.

• Maintain accuracy in all communications, reflecting VietPay's commitment to supporting SMEs with advanced digital banking solutions.

• Proven experience as a Social Media Content Creator, Social Media Specialist, or similar role, preferred in the MLM industry, life insurance industry or industries that touch small business owners and operators.

• Strong portfolio promoting successful social media content across various platforms.

• Excellent written and verbal communication skills in both Vietnamese (native proficiency required) and English.

• In-depth understanding of major social media platforms (Facebook, Zalo, Instagram, LinkedIn, TikTok) and their respective content best practices, algorithms, and analytics.

• Familiarity with graphic design tools (eg, Canva, Adobe Creative Suite basics) and video editing software is a plus.

• Creative mindset with an eye for aesthetics and detail.

• Ability to work independently and collaboratively in a fast-paced environment.

• Knowledge of the Vietnamese SME landscape and financial services industry is highly desirable.

• A proactive attitude and a strong desire to learn and grow within the fintech industry.