SEO Specialist

We're looking for a Senior SEO Specialist to join our Digital Marketing Services team at Niteco. This is a strategic, high-impact role designed for an experienced marketer with a strong analytical and consulting mindset. You will be the go-to expert for a portfolio of global clients, responsible for crafting growth strategies, leading communication, and ensuring our clients stay ahead in the era of AI-driven search.

JOB DESCRIPTION

• Strategic Client Consultancy: Lead client communications on SEO strategy, performance, and opportunities. Confidently present complex data and clearly articulate the "why" behind our SEO initiatives and their impact on the client’s bottom line.
• Data-driven Reporting: Develop and present comprehensive SEO performance reports (utilize data tracking tools like GA4 and Looker Studio). Transform data into actionable insights and strategic recommendations for clients.
• Comprehensive SEO Execution: Conduct in-depth site audits covering all facets of SEO and Generative Engine Optimization (GEO). Have a deep understanding of technical SEO best practices regarding crawling, indexing readiness of the client website. Collaborate with developers to ensure flawless implementation of improvements.
• Holistic Project Management: Design and oversee end-to-end SEO campaigns, including advanced keyword research, content planning, and competitive analysis to capture high-value traffic.
• Innovation & GEO: Stay ahead of industry trends, particularly the impact of AI in search (SGE, generative AI), and integrate new best practices into growth strategies for clients.
• Performance Accountability: Own the KPIs. Drive, monitor, report, and deliver key SEO KPIs including organic traffic, AI visibility, conversions, rankings, and brand share of voice.

JOB REQUIREMENTS:

• Experience: 3+ years of dedicated SEO experience and 5+ years in digital marketing. Agency and client-facing experience is highly preferred.
• Communication: Exceptional client-facing and communication skills in English, with a proven ability to explain complex topics to non-technical stakeholders.
• Knowledge Depth: Well-rounded SEO expertise covering on-page, off-page, technical SEO, and GEO best practices.
• Analytical Stack: A strong analytical mindset with proficiency in Google Analytics 4, Google Search Console, Looker Studio, and tools like Ahrefs, Semrush, and Screaming Frog.
• Proven Track Record: Demonstrate ability to improve organic search performance and achieve KPIs.
• Mindset: A collaborative spirit, critical thinker having the ability to manage projects independently with high attention to detail.
• Additions: Knowledge of Search Ad/PPC campaigns is considered a plus.