Business Analyst

A. Data management & lead allocation

• Collect, standardize leads from digital/performance/livestream .. and clean it before distribution.
• Manage leads: clean, missing fields, invalid entries, inconsistent data formatting.
• Monitor lead backlog and processing time and coordinate directly with Sales team
• Follow pending leads, leads which have not been distributed
• Handle all duplicate lead cases or disputes between teams

B. Coordination with Marketing

• Collaborate with Livestream and Digital teams to understand campaign goals, product details, target audience and expected leads
• After each livestream/digital campaign, consolidates sales feedback and analyses audience fit.
• Recommend improvements for livestream scripts, contents, and audience targeting.

C. Sales Coordination & Product training

• Brief Sales team prior to livestream/digital campaign to understand the product info, promotions, key messages, USP
• Provide quick product training to ensure Sales is fully equipped to convert leads.
• Resolve operations issues between Sales and MKT to ensure smooth handoff and minimize lead loss.

D. Reporting & Process control

• Report directly to CEO
• Manage lead data, ensure the transparency and fairness.

• From 2-3 years of experience in Sales Operations, Marketing Operations, Data Operations or CRM roles.
• Have experience in CRM platform
• Can speak English
• Proven experience in data cleaning, data structuring, and duplicate resolution
• Understanding of digital MKT and livestream operations is a strong advantage
• Good communication and cross-functional coordination skills
• Highly structured, disciplined and capable of independent problem-solving
• Experience in internal training or document setting is a plus.