Senior Social Media Specialist (Remote)

JOB SUMMARY

We are seeking an experienced Senior Social Media Specialist to lead and execute our social media marketing strategies and oversee our affiliate marketing efforts across platforms including Facebook, Instagram and Pinterest, targeting the US market. This role will be focused primarily on driving brand awareness, engagement, and sales through social media channels, while managing affiliate partnerships as a secondary focus. The ideal candidate will work closely with our Designers and Ads Team to create cohesive, impactful campaigns and engaging content for both organic social media and paid social ads.

KEY RESPONSIBILITIES

Social Media Strategy & Execution (70% of role):

• Develop and Implement Social Media Strategies:
• Create and execute comprehensive social media Facebook, Instagram, Pinterest) strategies aligned with Rowabi's brand vision and business goals.
• Identify target audiences and tailor content to resonate with our target customers.
• Utilize a commercial mindset to drive sales and achieve business objectives through social media
• Leverage ManyChat or other marketing automation tools to drive conversions from social media followers to email subscribers
• Use Hootsuite to track content performance, audience insights, and engagement metrics. Prepare regular reports and actionable insights to optimize campaigns

Community Building:

• Build and grow our social media communities from scratch, fostering strong relationships with followers.
• Implement strategies to increase follower engagement, loyalty, and advocacy.
• Monitor and interact with our social media communities, responding to comments, messages, and customer inquiries in a timely manner.

Content Creation & Collaboration:

• Collaborate with designers and the Ads Team to draft content and visuals for both organic social posts and paid social media ads.
• Ensure consistent brand messaging and aesthetics across all content.
• Content Scheduling & Management: Manage multiple accounts through Hootsuite and streamline the scheduling of posts to maintain consistent brand messaging across channels, ensuring content is posted at optimal times for maximum reach and engagement.
• Trend Monitoring: Stay up-to-date with social media trends, platform updates, and industry best practices. Implement innovative strategies to ensure Rowabi stays ahead of the curve.

Affiliate Marketing (30% of role):

• Establish and manage affiliate partnerships.
• Identify and recruit influencers and affiliates for collaborations.
• Maintain relationships with affiliates, providing them with the necessary resources and support.