Performance Marketing Specialist

ABOUT US

BSS Groupis a trusted leader in full-service eCommerce solutions. Since 2012, we’ve delivered innovative products and services for Magento and Shopify merchants, operating eight brands and serving clients in over 150 countries.

We’re seeking aPerformance Marketing Specialistto drive the go-to-market strategy for our newest business unit. This role is ideal for a data-driven marketer with a growth mindset—someone who can build and execute multi-channel acquisition campaigns, scale performance across digital platforms, and work cross-functionally to expand our eCommerce ecosystem’s global reach. You’ll play a key role in shaping the brand from the ground up while delivering measurable business impact.

KEY RESPONSIBILITIES

• Market research: Analyze target audiences, identify growth opportunities, and uncover market trends to inform strategic decisions.
• Campaign Strategy & Execution: Design, implement, and optimize multi-channel marketing campaigns to generate leads.
• Paid Ads Management: Oversee the performance of paid advertising campaigns, adjusting strategies as necessary to optimize budget allocation and ROI.
• Performance Analytics: Utilize analytics tools to track campaign performance, generate insights, and produce detailed reports for stakeholders. Use data-driven insights to refine and improve campaign strategies continuously.
• Collaboration: Work closely with the Management Board and Marketing team to ensure a cohesive approach to achieving revenue targets.

• Experience: At least 3 years of experience with proven results in paid search marketing, with a focus in English-speaking markets.
• Attitude: Demonstrate a proactive mindset by actively providing suggestions, giving constructive feedback, challenging ideas, and continuously seeking improvements.
• Skills: Good planning and organizational skills, with demonstrated expertise in developing and executing detailed PPC marketing strategies.
• Communication: Excellent written and verbal communication skills in English. IELTS 7.0 or above.
• Analytical Mindset: Proficient in managing, collecting, and analyzing data to drive actionable insights and optimize marketing performance.
• Technologically Savvy: In-depth understanding of digital marketing tools and the latest marketing technologies. Experience with design tools and eCommerce platforms such as Magento and Shopify, is a plus.