Channel Marketing Specialist

KEY RESPONSIBILITIES

Digital channel development

• Identify, evaluate, and initiate partnerships with relevant e-commerce platforms, marketplaces (e.g., Shopee, Lazada, Tiki), social commerce platforms (e.g., TikTok Shop, Facebook Shop), affiliate networks, livestreaming platforms, and B2B platforms (e.g., LinkedIn).

• Set up and manage digital storefronts: product listings, content, categorization, pricing, and promotions.

• Optimize store presence using SEO/SEA best practices for each platform.

Channel Operation & Sales Execution

• Execute and manage sales campaigns, including flash sales, seasonal promotions, livestreaming events, and affiliate programs.

• Optimize performance through banner placement, keyword management, promotional scripts, and conversion tracking (e.g., CTR, CR, AOV, ROAS).

Cross-functional teamwork

• Work closely with warehouse and logistics teams to monitor inventory and ensure timely order fulfillment.

• Coordinate with customer service to handle reviews, resolve complaints, and improve buyer retention.

Partner enablement & Training

• Develop operational guidelines, pricing policies, promotional playbooks, and content briefs for platform account managers, KOLs/KOCs, and affiliate partners.

• Host webinars, live training sessions, and distribute sales toolkits to enhance channel effectiveness.

Performance monitoring & Optimization

• Build performance dashboards to track KPIs across all platforms (traffic, CR, ROI, etc.).

• Analyze consumer insights and propose improvements on pricing, product positioning, content strategy, and user journey.

• Bachelor’s degree in Business, Marketing, or a related field.

• Minimum 3 years of proven experience in managing e-commerce or social commerce sales channels (experience in Home Appliance or Consumer Electronics is highly preferred).

• Demonstrated success in launching and scaling online sales channels with quantifiable business results.

• Practical experience in working with 3PL/logistics providers, and coordinating across supply chain and customer support functions.

• Hands-on experience with digital performance marketing and managing agency/partner teams running paid media (ads, affiliate, livestreaming, etc.).

• Strong analytical skills; able to work with data, dashboards, and insights to inform strategy and execution.

• Strong communication skills in English (Chinese is a plus).