Marketing Manager

Working time and place

• Working time:
• Mon - Fri and Saturday morning, 8:30 - 17:30, with 1 hour lunch break
• Saturday morning: 8:30 - 12:00
• Off on Saturday and Sunday afternoons

Place: Phu Nhuan, Ho Chi Minh

Main Taks:

• Strategy Development: Develop and implement overall marketing strategies (Brand, Trade, Digital) in line with the company’s brand direction and business objectives.
• New Product Development & Launch (NPD): Lead and coordinate with related departments to develop positioning, pricing, communication messages, and go-to-market strategies for new product launches.
• Campaign Management: Plan, execute, and manage marketing campaigns; monitor, measure, and evaluate campaign effectiveness using KPIs and ROI.
• Market Research: Conduct market research, analyze consumer trends/preferences, and monitor competitors' activities to propose appropriate marketing solutions.
• Multi-channel Management: Manage and optimize the company's marketing channels: Digital (Facebook, Google, TikTok, Website...), PR, Events, and Offline activities.
• Sales Collaboration: Coordinate closely with Sales, Trade Marketing, and related departments to support sales activities and drive revenue growth.
• Budget Management: Manage and allocate the marketing budget; control costs and optimize ROI.
• Team Development: Manage, train, and develop the marketing team; assign tasks and evaluate performance.
• Other Tasks: Perform other tasks as assigned and directed by the Board of Directors.

• Minimum 3 – 5 years of experience in Marketing, including at least 1 – 2 years in a managerial or equivalent role.
• University degree or above in Marketing, Business Administration, or related fields.
• Strong, comprehensive knowledge of Brand, Trade, and Digital Marketing.
• Good planning, analytical, team management, and problem-solving skills.
• Good English communication skills
• Proficient in Excel, PowerPoint, Word, and relevant marketing tools.