Marketing Manager

CRM Management

• Own and manage the club's CRM platform to ensure effective segmentation, personalisation and communications performance.
• Develop and implement CRM strategies to improve member retention, satisfaction and engagement. Ensure any use of automated communications is with a personal approach.
• Monitor membership application and onboarding processes, optimising strategies for maximum performance.
• Maintain the accuracy and cleanliness of the member database. Oversee data capture, enrichment and compliance with PDPD and data protection standards.
• Ensure integration and alignment with the website and app and any other platforms or tools (e.g. WhatsApp) used where the club features.
• Use analytics to track member behaviour, preferences and engagement to inform tailored communications and team training.

Marketing strategy and Execution

• Create and manage multi-channel marketing campaigns (email, digital, social, print) to support events, member communications and brand awareness.
• Collaborate with internal teams to develop a marketing calendar that aligns with the club’s goals, member interests and seasonal programming.
• Drive brand awareness and member engagement through partnerships and content marketing.

Membership Engagement and Communications

• Design and deliver compelling member communications.
• Develop a consistent tone of voice and messaging aligned with the club’s identity and values.
• Analyse feedback to continuously improve member experience, engagement and communications.

Performance Tracking and Reporting

• Monitor and report on member communications, engagement metrics, and ROI.
• Provide insights and recommendations based on CRM data and marketing analytics.
• Use tools such as Google Analytics, CRM dashboards, and email platforms.

• 3+ years’ experience in marketing, CRM or Database Management.
• Strong copywriting and communication skills with an eye for detail and brand tone.
• CRM and database management experience.
• Strong analytical mindset and skills with performance analytic tools.
• Understanding of luxury brand positioning.