Marketing Executive – E - Commerce

1. E-commerce Operations Management:

• Manage and optimize the performance of the company’s e-commerce channels (website, e-marketplaces such as Shopee, Lazada, Tiki, Tiktok shop etc.).
• Oversee product listing, descriptions, images, pricing, and stock levels to ensure a seamless shopping experience for customers.

2. Campaign Planning and Execution:

§ Develop and implement promotional campaigns tailored for e-commerce platforms, including flash sales, seasonal promotions, and exclusive online deals.

§ Collaborate with internal teams and external partners to execute digital marketing initiatives.

3. Performance Analysis and Reporting:

• Monitor, analyze, and report key performance metrics, including sales, traffic, conversion rates, and ROI.
• Utilize data insights to improve campaign performance and user experience.

4. SEO/SEM Optimization:

• Optimize e-commerce platforms for search engines to improve visibility and ranking.
• Manage and execute pay-per-click (PPC) campaigns to drive targeted traffic.

5. Customer Engagement and Retention:

• Implement strategies to enhance customer loyalty and repeat purchases through personalized marketing efforts.
• Handle customer feedback and coordinate with relevant departments to improve satisfaction.

6. Content and Visual Marketing:

• Collaborate with the third party to develop engaging content and visuals tailored for e-commerce platforms and social media channels (Facebook, Tiktok, Yotube)
• Ensure brand consistency across all online channels.

7. Competitor and Market Research:

• Conduct regular market research to stay updated on industry trends, competitor strategies, and customer behavior.
• Propose innovative solutions to maintain a competitive edge.