Growth Marketing Specialist

About InApps

InApps Technology is a Vietnam-based software outsourcing and ODC company, serving clients across the US, Australia, and the UK. We build dedicated development teams and deliver custom software for scale-ups and enterprises in international markets.

The role

We are looking for a Growth Marketing Specialist who can own the performance side of our marketing team, SEO/GEO, paid acquisition, analytics, and AI-powered workflows. You will work alongside a Brand & Content lead, report directly to the CEO, and have full visibility into pipeline results.

This is a hands-on role. You build, execute, and improve — not just plan.

What you will own

SEO & Organic Growth

• Technical SEO and on-page optimization for InApps
• Keyword strategy targeting B2B buyers in US, AU, UK markets
• GEO — optimizing content for AI search surfaces: ChatGPT, Perplexity, Google AI Overviews
• Content briefs and SEO direction for the content team

Paid Acquisition

• Google Search Ads — setup, optimization, budget management
• Landing page testing and CPL improvement
• Support LinkedIn Ads as the team scales

Analytics & Reporting

• GA4, UTM governance, lead source tracking through to CRM
• Weekly performance dashboard — traffic, MQL, CPL, channel attribution

AI-powered Marketing

• Use AI tools daily to accelerate content production, keyword research, outreach copy, and reporting
• Build and iterate automation workflows that increase team output without increasing headcount

• Must have
• 3+ years in digital marketing — SEO, performance, or growth focus
• Actively uses AI tools (Claude, ChatGPT, or similar) in daily marketing work — not occasionally, but as a core part of how you operate
• Hands-on Google Ads experience
• GA4 proficiency — events, conversions, attribution
• Comfortable working and communicating in English
• Nice to have
• Background in software development or IT
• Experience with As, SEMrush, or similar SEO tools
• Has worked in a B2B or tech company
• Familiar with LinkedIn Ads or Apollo for outreach
• Experience with AI Automation for Marketing