Growth Marketing Executive

Go-To-Market (GTM) Execution: Collaborate in developing GTM strategies for new feature rollouts and campaign launches; coordinate with cross-functional teams and business units to ensure alignment in execution and communication.
Growth Marketing: Track and analyze key growth metrics across the entire funnel. Propose, test, and iterate on cross-channel ideas (ads, content, product, community, etc.) to improve conversion and user engagement.
Content Planning & Production: Plan and produce content for each marketing campaign or monthly calendar, including diverse formats such as video content, visual content, and landing pages for multi-channel use (Instagram, Facebook, YouTube, Line, etc.). All content must be created in English.
Performance Marketing: Assist in executing and optimizing paid advertising campaigns across digital channels (e.g., Meta Ads, Google Ads, TikTok Ads). Support with asset preparation, basic performance tracking, and reporting.
Work closely with Growth Lead, Market Manager and Data teams to analyze user insights and contribute to product improvements.
Communicate with the international team in English, basic Chinese communication is a plus.
Manage media channels related to your assigned product line.
Take ownership of marketing campaigns as assigned by the Team Lead.

1–2 years of experience in Growth Marketing or Performance Marketing.
Hands-on experience with user acquisition through Facebook Ads, Google Ads, or other ad networks.
Strong ad copywriting skills and ability to tailor messages for digital audiences.
Proficient in English for professional work settings; a relevant English certificate is required.
Bachelor's degree in Marketing, Communications, Economics, or a related field.
Data-driven mindset with strong analytical and problem-solving skills.
Familiarity with performance tracking tools, user research, and agile workflows.
Positive, proactive attitude with strong teamwork and customer insight capabilities.
Nice-to-Have Traits:
Experience working in fintech, gaming, or mobile apps.
Studied or lived in Taiwan, Hongkong (especially as a returnee or international student).
Proficiency in Mandarin Chinese (Traditional script); TOCFL level B2 or higher is a strong plus.