Digital Performance Executive

A. RESPONSIBILITIES:
1. Daily Performance Monitoring:
•Track and analyze campaign performance metrics.
•Identify trends and anomalies to address issues and optimize campaigns proactively.
•Monitor budget allocation and pacing to ensure efficient resource utilization.
2. Performance Optimization:
•Collaborate with performance agencies to implement strategies to improve campaign performance.
•Conduct A/B testing and experimentation to identify and implement high-performing tactics.
•Make data-driven recommendations to optimize bidding strategies, targeting, and creative assets.
3. Agency Management:
•Work closely with performance agencies to ensure alignment with campaign goals and objectives.
•Monitor agency performance and hold them accountable for delivering results.
•Provide timely feedback and guidance to optimize agency deliverables.