Digital Marketing Executive

Citrus Media Pte Ltd is a leader in Singapore's dynamic platform business sector, featuring top
brands like Clubpets and Blissful Brides. Evolving from traditional publishing to a tech-focused
enterprise, we excel in innovation and building robust client and consumer relationships,
establishing ourselves as pioneers in the pet and wedding industries.
Recognized as a leading independent publisher, we offer a wide array of consumer and trade
publications, including Blissful Brides, Hospitality Resource Directory, and clubpets. We also
proudly organize the Blissful Outdoor Wedding Show (BOWS), a biannual highlight in
January, May, and October.

1. Digital Strategy Development

• Work with the marketing team to develop and execute digital marketing strategies aligned with business objectives.
• Identify key target audiences and create tailored campaigns to maximize engagement.

2. Content Creation & Management

• Develop engaging and relevant content for social media, websites, blogs, and email campaigns.
• Maintain brand consistency in messaging, tone, and visuals across all digital platforms.
• Manage the content calendar, ensuring timely and consistent updates.

3. Social Media Management

• Oversee and curate content for social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Monitor trends, analyze engagement metrics, and optimize content for better performance.
• Engage with followers, respond to comments, and manage customer interactions.

4. Paid Advertising Campaigns

• Plan, execute, and optimize paid ad campaigns on platforms like Google Ads, Facebook Ads, and display networks.
• Track campaign performance, analyze data, and adjust strategies to improve ROI.

5. Search Engine Optimization (SEO)

• Conduct keyword research and implement SEO strategies to enhance website visibility.
• Monitor and analyze SEO performance, making improvements to boost organic traffic and rankings.

6. Email Marketing

• Design and implement email marketing campaigns to nurture leads and retain customers.
• Segment email lists, create compelling content, and measure campaign effectiveness.

7. Analytics & Reporting

• Track and analyze key performance metrics across all digital channels.
• Provide insights and recommendations based on data analysis to enhance strategies and drive results.

8. Website Management

• Collaborate with the web development team to ensure website optimization for user experience, performance, and conversions.
• Regularly update website content and troubleshoot technical issues as needed.