Campaign Management Specialist

Buymed is a leading healthcare technology company revolutionizing the procurement and distribution of medical supplies. Our innovative platform connects medical institutions with suppliers, enhancing efficiency and ensuring timely access to essential resources. We are dedicated to fostering a culture of innovation, collaboration, and growth. Join us to make a significant impact in the healthcare industry.

Job description

Seasonal Campaign Design & Strategy:

• Develop and implement marketing campaigns tailored to seasonal events and trends, such as holidays, peak sales periods, and market opportunities.
• Align seasonal campaigns with overall business objectives, ensuring they resonate with customer interests and drive sales.
• Plan and schedule seasonal promotions, coordinating with relevant teams to ensure timely execution.

Campaign Execution & Cross-Functional Collaboration:

• Work closely with sellers and account teams to identify high-potential products and brands for campaigns, ensuring alignment with sales targets and business goals.
• Coordinate with design, content, and operations teams to develop engaging marketing materials, creatives, and messaging for the campaigns.
• Manage the implementation of campaigns across various channels (e.g., website, social media, email) to maximize exposure and drive traffic.

Campaign Tracking, Analysis & Reporting:

• Monitor the performance of all campaigns in real-time, tracking metrics like engagement, conversion rates, traffic, and sales.
• Analyze data to gain insights into campaign effectiveness and identify improvement opportunities for future campaigns.
• Prepare detailed reports on campaign results, successes, and areas for optimization, presenting findings to the Campaign Strategy Leader and relevant stakeholders.

Campaign Optimization & Testing:

• Conduct A/B testing on various campaign elements (e.g., offers, visuals, copy) to find the best-performing strategies and maximize results.
• Continuously analyze data and feedback to optimize ongoing campaigns, aiming for improved engagement and ROI.
• Experiment with new approaches and channels to enhance campaign performance and reach.

Category & Brand Targeting for Sales Growth:

• Collaborate with the sales and account teams to select key product categories and brands to promote for revenue growth and meet sales targets.
• Ensure all campaigns are designed to effectively target selected categories and brands, aiming to enhance visibility and customer engagement.
• Develop tailored campaigns to boost sales of chosen categories and achieve specific KPIs.