Business Development Executive (Base Ecom)

A. Business Development & New Client Acquisition

• Conduct in-depth research on the market, trends in media, entertainment, events, e-commerce, and related industries to identify new business opportunities.
• Build and expand a high-quality database of potential clients, including major brands, agencies, KOLs, artists, and other key business partners.
• Analyze client data, sales performance, and market trends to extract valuable insights that support strategic business development approaches.
• Proactively search for, approach, and “hunt” new potential clients through multiple channels (cold calling/emailing, LinkedIn Sales Navigator, industry events, referrals from personal networks, etc.).
• Schedule meetings, engage directly with prospects, and gain a deep understanding of their needs and business goals.
• Build and maintain strategic, long-term relationships with current clients to maximize upselling and cross-selling opportunities across Nina Group’s services.

B. Planning, Deal Closing & Contract Negotiation

• Collaborate closely with internal teams (Creative, Production, Livestream, etc.) to brainstorm ideas, develop tailored plans, and create sales proposals/pitches that are creative, compelling, persuasive, and cost-optimized for each specific client.
• Ensure proposals clearly showcase Nina Group’s unique value and competitive advantages (4,000m2 studio & venue, 500m2 in-house production workshop, market-leading livestream capabilities, full-scale project management capacity, etc.).
• Work with the Senior Business Development Manager (BDM) to negotiate, resolve arising issues, and finalize contracts with clients.
• Ensure contract terms align with the company’s pricing strategy and profit targets.
• Efficiently manage the sales pipeline via CRM tools, ensuring all activities and client interactions are properly recorded and tracked.

C. Performance Tracking & Process Optimization

• Proactively plan and strive to meet or exceed assigned individual sales targets while contributing to the overall revenue goals of the team.
• Provide regular reports (weekly, monthly, quarterly) on sales performance, pipeline status, and market trend analysis to support strategic decision-making.
• Propose new methods, tools or processes to optimize sales performance and business development.

• Minimum of 2–3 years in Sales or Business Development, preferably in the event, media, marketing industries, or companies offering creative solutions and content production.
• Proven track record of successfully closing deals and driving revenue growth is a must.
• Strong understanding of the media, entertainment, event organization, content production, and e-commerce sectors.
• Solid grasp of brand marketing strategies, especially the role of KOLs/KOCs, livestreaming, and the latest digital marketing trends.
• Fluent in English is a plus.
• Proficient in office software (MS Office: PowerPoint, Excel, Word), data analysis tools, and CRM systems.
• Have personal laptop.