Account Planner Executive

ROLE OVERVIEW

As an Account Planner, you will be at the heart of brand strategy, campaign planning, and sponsorship solution development. You will decode client needs, analyze trends, and build performance-driven, creative, and platform-native proposals that connect brand objectives with TikTok-first executions. You will coordinate cross-functionally with internal teams (Creative, BD, Media, Creator Ops) and external clients/partners to ensure project success and client satisfaction.

JOB DESCRIPTION

- Strategic & Planning

• Analyze client briefs to understand branding, communication, and business objectives.
• Propose strategic solutions that align with TikTok’s ecosystem (livestream, UGC, short video, affiliate, KOL/KOC).
  
• Design customized sponsorship and activation plans that combine digital media, influencers, brand activation, and creator-based content.
  

- Proposal & Execution

• Lead the development of proposals, concept decks, and strategic sponsorship packages.
  
• Collaborate with internal teams (Sales, Creative, Media, Creator Ops) to craft and refine proposals.
  
• Present strategies and proposals to clients during pitching, and handle client Q&A professionally.
  

- Performance Optimization

• Monitor campaign performance and collect client/market feedback to improve future sponsorship solutions.
  
• Update planning documentation, client decks, and internal toolkits with new trends and case studies.
  
• Coordinate with BD to maintain a library of up-to-date standard proposals and solution templates.

Background:

- University graduate (preferably in marketing, communications, or related fields).

- 2-3 years of experience in a similar position at an agency or company specializing in digital/performance/E-commerce.

- Deep understanding of digital marketing platforms (TikTok, Facebook, Google Ads) and e-commerce (TikTok Shop, Shopee, Lazada).

Soft skills:

- Good time management, planning, and organizational skills.

- Orientation to be a positive and strong leader.

- Excellent troubleshooting and solution-finding skills in terms of projects.

- Aesthetic, adaptable, tenacious, systematic, innovative and insightful.

Competency skills:

- Strong understanding of customer and market dynamic requirements.

- Have advanced knowledge of branding, marketing & technical trends.

- Good written skills, particularly in proposals and presentations.

- Proven track record of delivery on projects in terms of time, budget, and other client KPIs.

- Passionate and driven in everything you do, and filtering that approach through the teams and the organization as a whole