Trade Marketing Executive

1. Develop POSM and Merchandising Concepts

• Based on current market analysis develop attractive Merchandising Concepts and Planograms;

• Work closely with supplier to produce POSM and check quality;

• Control and ensure that POSMs will be delivered to all stores on time to ensure continuous improvements.

2. Conduct Market, Consumers and Competitor Analysis and propose product pricing and positioning

• Create many creative and effective storewide campaigns;

• Work with related Departments to create promotion scheme every month, every campaign

• Survey market & Report of stores, competitors;

• Plan and analyze assortment for different channels and customer groups and propose activities.

3. Develop and implement activation programs for different channels, Involve in product launch, podiums.

4. Supervise and Train PGs in Hypermarkets.