Senior Product Marketing Officer

*Product Marketing:

• Driving results - launching products and features with maximum impact and driving sustained adoption and engagement over time.

• Determining and measuring successful metrics for launch, growth, and ongoing adoption. Generate actionable insights and comprehensive reports on campaign performance.

• Championing your product - keeping the broader team (Marketing, Business, Credit, Dealer…) aware of your product and campaigns.

• Writing and briefing creative - creating messaging and design briefs for different mediums and audiences.

*Product Development:

• Design and implement sophisticated product features, pricing strategies, marketing campaigns, and other programs on banking systems & integrated platforms, ensuring all setups are fully integrated.

• Collaborate with Business Development, IT, other divisions, and vendors to address system issues and enhancements, ensuring timely resolution.

• Participate in developing appropriate new financial products, enhancing existing products, and coordinating with related stakeholders to execute.

• Partner effectively with marketing, IT, and data science teams to ensure optimal integration and utilization of Martech solutions.

*System Support:

• Collaborate with System Support team to set up promotions, pricing, commission, reset rate and maintain OFSLL to ensure operations of company.

• Propose & Collaborate with System Support to execute practical solutions to enhance Core System' s function.

*Others:

• Participate in developing sales support tools including sales kit, brochure, leaflet…

• Monitor budget spending to ensure cost efficiency and effectiveness.

• Fulfill other tasks and/or assignments requested by Head or Line Manager.

- Bachelor's degree or higher in Economics, Marketing, or Business Administration.

- +3 years of experience as a Product Marketing Officer or similar Marketing role, preferably in Banking and Financial Service.

- Customer-oriented thinking and digital, technological mindset.

- Hands-on experience with marketing technology platforms, applications, UX/UI.

- Metrics-driven marketing mind with eyes for creativity.

- Effective communication and interpersonal skills with a proven ability to work with cross-functional team.

- Ability in time management skills and work well under high pressure.

- Creativity and problem-solving skills.

- Proficiency in English.