Senior Planner

1/ Project planning (85% workload)

• Collect, research, and analyze dataaboutabrand/product, market, competitor,andtarget audienceusing primary or secondary research methods.
• Define ignition point and strategic approach.
• Identify the correct channel mixbefore developing keyhooks and tactics.
• Write comprehensive creative briefsthat combine market data, qualitative research, product knowledge,and astrategic approach to enable the creative team to produce innovative ideas.
• Develop content plans,including content strategies, pillars, and angles.
• Consolidatecomplete proposal decks,including strategy, creative, and other deployment.
• Presentthe strategic part totheclient.

2/ Relationship (10% workload)

• Prepare, participate & contributetoideation sessions and client workshops.
• Work with account teams to identify new ideas and opportunities for existing clients proactively.

3/ Business Development (5% workload)

Organize or join bonding activitiesproactively to promote the company’s culture.