Senior Digital Planner

Adtek Company Introduction:

Adtek Growth Marketing Agency, founded in 2022, helps brands grow through comprehensive business development - from branding to revenue growth. We stand out by blending creative and data-driven approaches in our end-to-end marketing strategies, covering branding, user acquisition, and retention. By deeply understanding our clients' markets and challenges, we go beyond conventional marketing methods to scale businesses effectively.

Job Description:

● Collaborate with the team to develop digital-first communication strategies aligned with the brand’s business and marketing objectives.

● Analyze digital media trends, consumer online behavior, and competitor activities to define sharp digital insights and strategies.

● Work closely with performance media, social, and content teams to build detailed media strategies and plans across paid/owned/earned digital channels, including channel mix, audience segmentation, budget allocation, and KPIs for each phase of the campaign.

● Participate in pitching sessions and present data-backed strategic recommendations to clients.

● Continuously monitor, evaluate, and optimize campaign performance to meet business goals.

● Stay up-to-date with the latest platforms, formats, and algorithm changes to ensure strategy relevancy.

Requirements:

● Strong business acumen and a deep understanding of digital platforms and advertising ecosystems (Facebook, Google, TikTok, Zalo, etc.).

● 2 years of experience in digital planning, digital media, or integrated strategy, preferably at an agency.

● Ability to develop comprehensive digital media plans with clear objectives, targeting, and measurement frameworks.

● Proficient in reading and interpreting data from platforms such as Google Analytics, Meta Ads Manager, TikTok Ads, etc.

● Analytical mindset with the ability to translate performance data into actionable insights.

● Strong communication and presentation skills, with logical thinking and team collaboration.

● Experience in performance-driven campaigns or full-funnel planning is a strong plus.

● Skilled in preparing clear, compelling presentation slides to support strategic proposals.

What we offer:

● Competitive base salary.

● Project-based performance bonus.

● Team performance bonus + exclusive celebrations for high-performing teams

● Monthly Chillout Party, Year-End Party, and Team Building activities

Working hours: Monday – Friday, 9:00 AM – 6:00 PM

Location: District 2, HCMC